Sati Boyajyan
Business Development & Strategic Partnerships

Sati Boyajyan

15+ years building bridges — between strategy and business development, institutions and global partners.

I lead business development and strategic growth initiatives, with expertise spanning business strategy, strategic management, and the development of institutional, corporate, and government partnerships. My work focuses on building high-value relationships, identifying new opportunities, and translating strategic priorities into sustainable partnerships and growth.

Business Strategy Business Development Partnership Development Market Expansion Brand & Marketing Strategy
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About

Global by trade, precise by habit.

I currently lead business development at The Fletcher School, Tufts University, where my portfolio spans the full range of institutional partnerships — corporate, government, and academic — with a strong focus on Executive Education partnerships. Before Fletcher, I ran regional business development for IE University across Central & Eastern Europe, and founded an independent consultancy serving clients across diverse industries like EdTech, NGO, HORECA, Legal, Financial Services. I hold a Master Degree from IE Business School and a Bachelor of Science from the University of Bristol.

Footprint

Yerevan is home. The work has taken me further.

Yerevan Hometown Bristol 2009–12 Bangkok 2006–09 Hong Kong 2012–13 Madrid 2015–17 Moscow 2017–19 Boston 2023 — now
15+
Years in BD & Marketing
10+
Years in Partnerships & BD
5
Regions Managed (NA, Gulf, CEE, Central Asia)
100+
Events Organized / Year
Experience

Where I've led growth.

2024 — Present
Associate Director of Business Development
The Fletcher School, Tufts University
Leading business development strategy for School's Strategic Partnerships, with a primary focus on Executive Education portfolio; engage C-level and government stakeholders to structure and close institutional partnerships.
2023 — 2024
Assistant Director of Executive Education
The Fletcher School, Tufts University
Led the Tavitian Scholars Program development and operations, end-to-end in partnership with the Government of Armenia and the Tavitian Foundation.
2022 — 2023
Director, Central & Eastern Europe
IE University
Directed regional business development, marketing, and partnership strategy across 11 countries of Central & Eastern Europe.
2017 — 2022
Associate Director, Eastern Europe & Central Asia
IE University
Owned regional BD, brand, and recruitment strategy across 13 countries; ran 100+ partner events annually.
2016 — 2023
Founder & CEO
Savanage Business Services
Independent marketing and BD consultancy for clients across EdTech, healthcare, financial services, and IT.
2020 — now
Lecturer
Various engagements
Taught various courses on Marketing, Personal Branding, and Business Strategy
Advisory · Speaking · Consulting

Open to advisory work, speaker engagements, and select consulting projects.

I occasionally partner with institutions and founders on business strategy, go-to-market planning, and partnership structuring — drawing on 15 years of BD and marketing experience across five regions.

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Recognition

Press, speaking & writing.

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Press & Podcasts
News.am ↗ Mediamax ↗ CEO World ↗ European Business Association Armenia ↗ Podcast — Narek Amirkhanyan ↗ Podcast — Luiza Nersisyan ↗
Recent Speaking Engagements
MBA25 ↗ QS Fairs ↗ Access Fairs ↗ staff.am ↗ USAID Georgia Event ↗ Judge — Casekey Competition ↗ Judge — Seven Startup Summit ↗ Judge — Business Intelligence Group ↗ Judge — Changellenge ↗
Published Articles
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